In Q1 of 2020 the app had 315 million downloads – this is the best quarter by any app – ever. TikTok is extremely popular, the app itself has been downloaded an astonishing 2.6 billion times worldwide. It stands as an excellent creative space where those using it can quickly, cheaply and easily express themselves and their passions through their content which is shared within the community. It is primarily used by younger audiences, with the average age group using it being 16-24. TikTok is used for creating, sharing and discovering short videos, they tend to range from about 15 seconds long, to a minute. It’s used to make short-form videos on a whole array of topics, including (but by no means limited to): Bit of a mouthful right, luckily TikTok rolls a little easier off the tongue. TikTok is a Chinese video-sharing focused social networking service. In this article, we will outline TikTok’s ever growing popularity and how this has been advantageous in marketing campaigns and how many even make money through the app. Whatever your thoughts may be on this social media giant, prepare to see another side of TikTok which you may be unfamiliar with – marketing. You may have never heard of it, or maybe you just assumed it to be a waste of time app, to scroll through in the midst of yet another lockdown. ![]() ![]() You may have been in the “I’ll never download TikTok, it’s for kids” camp, only to now find it’s the reason why your screen time is up 70%. TikTok – love it or hate it, there’s no denying the power of this social media platform.
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